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How to Storyboard Your Web Videos

Composer John Williams – you know, the guy behind the Star Wars theme among others – once said during an interview that he believed a good day of work was getting one minute of a composition completed. You read that correctly – one minute. One of the biggest drivers for the cost and time of creating your video is what the industry calls post production, which is the time following the video shoot when everything (video, sound, graphics and so forth) are put together and edited into a finished product. Whether you are putting together a short 30-second video or a feature-length film, one of the best ways to keep costs down, maintain your sanity, and produce work you are proud of is with a little planning. As my mentor Trout often tells me, “Proper Planning Permits Perfection.” In the video world, this means doing a bit of storyboarding. Here are a few tips on how to storyboard your web videos. Buyer Persona & Business Goals This is the best thing you can possibly do (whether for creating a video or building your business). Who are you selling to, what do they want, and what do you want them to do. Read my previous blog posts on buyer personas, and video types for the various steps of the business sales funnel. By identifying your market and business goal, you will be able to determine the type of video you need to create. Too often, I run across a client interested in creating a funny viral video. But if your goal is anything more than brand awareness than such a...