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How to Storyboard Your Web Videos

Composer John Williams – you know, the guy behind the Star Wars theme among others – once said during an interview that he believed a good day of work was getting one minute of a composition completed. You read that correctly – one minute. One of the biggest drivers for the cost and time of creating your video is what the industry calls post production, which is the time following the video shoot when everything (video, sound, graphics and so forth) are put together and edited into a finished product. Whether you are putting together a short 30-second video or a feature-length film, one of the best ways to keep costs down, maintain your sanity, and produce work you are proud of is with a little planning. As my mentor Trout often tells me, “Proper Planning Permits Perfection.” In the video world, this means doing a bit of storyboarding. Here are a few tips on how to storyboard your web videos. Buyer Persona & Business Goals This is the best thing you can possibly do (whether for creating a video or building your business). Who are you selling to, what do they want, and what do you want them to do. Read my previous blog posts on buyer personas, and video types for the various steps of the business sales funnel. By identifying your market and business goal, you will be able to determine the type of video you need to create. Too often, I run across a client interested in creating a funny viral video. But if your goal is anything more than brand awareness than such a...

3 Ways to Build Your Brand with Video

Businesses who use video grow revenue 49% faster than non-video users. Here are three easy ways to build your brand with video that you can start doing today. 1 – Livestream Your Next Tradeshow or Marketing Event A great way to reach customers and prospects is through trade shows, marketing events, or even your local chamber of commerce event. This has been the case for decades. You can update that strategy by livestreaming the experience to reach a larger audience who couldn’t attend the event. Livestreaming also creates a new opportunity to interact and engage with those attending the event. Stop them ask for a quick interview about the event, what questions they have, and what are they learning. According to one marketing automation vendor, 80% of customers remember a video they watched in the last month. So the more opportunities to get out there and in front of your prospects, the greater opportunity you have to build your brand. 2 – Emphasize Your Thought Leaders For many of us, we have to learn a lot of unique and special skills to be great at our jobs. And for even more folks, you have to continually learn new skills or refresh your skills through continuing education classes. Well, take what you are learning and share it. No, I am not talking about some rehash of a class you attended, but as a though leader on a subject. For example, I attended a digital marketing conference this summer, and learned a new strategy for using video and social media to get the attention of news media. I could create a...

November’s Content Marketing Opportunities

Sure you know about Thanksgiving and Small Business Saturday, but are building any promotions around Veterans Day on the 11th or America Recycles Day on the 15th? Did you know November is also the time for Pickle Day (14th), Adoption Day (21st) and Donut Day (5th). Check out our calendar on some ideas to build content around these special days. November: No Shave November Join this popular, annual campaign to raise cancer awareness with special offers to customers or clients sporting a beard during November. Whether the customer has the real deal or a fake version (extending the offer to women), this would also provide photo ops that you can use as engaging social media content. And be sure to make a donation to the American Cancer Society in your business’s name and post about it on social media, encouraging others to donate too, since that is what No Shave November is all about. November: National Pepper Month Flavor your marketing with a little heat! If you are a food-based business, consider featuring peppers – from gentle to extreme – in your monthly promotions. Other businesses can bite into this event, too, with some creative specials. Share your ideas on Twitter with the #7GPepper hashtag! Veterans Day, Nov. 11th Veterans Day, a federal holiday to honor veterans of the U.S. military. Celebrate the day by offering special deals, especially for those who may have served (including yours truly). [A few spots remain for our quarterly “Build Your Business” in-studio video shoot, which also takes place on Veterans Day. If you are a veteran, email me and I will knock...

Use Video to Improve Your Social Media Marketing

Today’s the fourth installment in our 30 ways to use video for your business or organization. Number 4: Social Media In this video, Nathan Isaacs discusses why you should add video to your social media marketing efforts.   Of course, you knew it would be on this list, right? Social Media is today’s version of “word of mouth” marketing. And video is one the best ways to be social. Social media platforms such as Facebook, Twitter, Linkedin, Google+ and Instagram have become essential components of most organizations’ marketing strategies. These sites need to be updated frequently, and absolutely must contain content that subscribers find interesting and relevant: content that video does an excellent job capturing. This could humorous outtakes from another video, or videos about community engagement (such as Ice Bucket Challenges or community service days). It could include testimonials that folks share with their networks, or it could be user-generated videos that you help promote to others in your community. Video is very powerful, and even more so when utilized in social media! A BI Intelligence Report asserts that video, found by the user via social media, had a far higher “finish rate” than videos found via other channels. There is a reason why Facebook added video – and especially, auto-play video – to your news streams. Social proof encourages viewers to watch longer because the video has been endorsed by someone in their network. The essence of social media is to connect and share content with others electronically. Video aligns perfectly with this mission! A short video can deliver a strong message (i.e. content), and can apply...

YouTube uses “Deep” algorithms to pick better video thumbnails

If you are regularly uploading videos to YouTube, you have experienced some pretty terrible thumbnail choices the platform has historically provided. That is why we create separate thumbnails for our clients. Having a good-looking thumbnail can make or break someone deciding to watch your video (which is why a lot of sneaky folks like to add pretty ladies in their thumbnails). In the past, YouTube basically grabbed frames from the video at the ¼, ½ and ¾ mark of the video. There were a few hacks you could use to work around getting an out-of-focus or garbled image as your thumbnail. Then a few years ago, YouTube allowed just about anyone to upload their own custom thumbnails. Well, the platform announced this week an update to its thumbnail generator that promises to result in better video thumbnails. It does this by grabbing one frame per second while the video is being uploaded and then evaluates those frames as either good or bad using an algorithm along with what it calls deep neural networks (DNNs) in computer vision. From its testing, YouTube reports that the new images are preferred 65 percent more than the previous thumbnail options. You can read their blog post, Improving YouTube video thumbnails with deep neural nets. You can also read our blog post on tips for creating your own great thumbnails. While this is an overall improvement to what was currently available to most YouTube uploaders, our recommendation is to continue uploading your own custom thumbnails that can also include your brand logo. And for those of you who suspect Google ulterior motives, the updated...
Why You Need Video on Your Website

Why You Need Video on Your Website

This is the first in a series of video blog posts about ways to use your videos once they are created. For Seven G Media clients, we got you covered. You will receive a customized promotion plan that recommends where, how, and when you should be distributing and sharing your videos. Video transcription Hi there! Nate here from Seven G Media, where Stories Define Us. I want to share with you some ideas for how to use your videos once they are created. Over the next few months, I will be posting these 30 plus tips on our blog. This advice works whether you are hiring us to produce your videos, or doing them yourself. If you have any questions, please come to our monthly Ask Me Anything meetup the first Wednesday of each month. Before you think about how you are going to distribute your videos, you should consider why you’re creating the video in the first place. This is true for any marketing tool and tactic, whether it is a direct mailer or your website. Videos can help in any stage of the sales funnel. When you are working with Seven G Media, we walk you through this process to develop the right type of video for your specific needs. OK, that said, let’s begin with our 30 ways to use video in your marketing and business operations. The first place you should consider using your video is on your website. By having videos on your website, you are able to have a conversation with your current and prospective clients and customers 24 hours a day, seven...