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3 Ways to Build Your Brand with Video

Businesses who use video grow revenue 49% faster than non-video users. Here are three easy ways to build your brand with video that you can start doing today. 1 – Livestream Your Next Tradeshow or Marketing Event A great way to reach customers and prospects is through trade shows, marketing events, or even your local chamber of commerce event. This has been the case for decades. You can update that strategy by livestreaming the experience to reach a larger audience who couldn’t attend the event. Livestreaming also creates a new opportunity to interact and engage with those attending the event. Stop them ask for a quick interview about the event, what questions they have, and what are they learning. According to one marketing automation vendor, 80% of customers remember a video they watched in the last month. So the more opportunities to get out there and in front of your prospects, the greater opportunity you have to build your brand. 2 – Emphasize Your Thought Leaders For many of us, we have to learn a lot of unique and special skills to be great at our jobs. And for even more folks, you have to continually learn new skills or refresh your skills through continuing education classes. Well, take what you are learning and share it. No, I am not talking about some rehash of a class you attended, but as a though leader on a subject. For example, I attended a digital marketing conference this summer, and learned a new strategy for using video and social media to get the attention of news media. I could create a...

7 Reasons Why Your Video Marketing May Be Failing

Anyone can become a video marketer thanks to smartphones, fast internet and other technology advances. However, access and opportunity often don’t always result in success, and you may now be wondering why no one is watching your videos. And that can be true whether you spent thousands hiring a video production company, or you created your marketing videos in-house. Here are seven mistakes businesses are making with their video marketing and how you can avoid them: No planning Short-sighted promotion Howard Hughes Syndrome Poor optimization Too long Too salesy Now What? No planning Too often, the idea to produce a video comes too late in the planning of a campaign. And that is true whether you are a tech startup, a local real estate agent, or an enterprise business. The result is that you may not have the time to get a video produced before a campaign launch; you probably missed some opportunities to leverage other work being done; and you could be spending more money than needed. When you are thinking about a marketing campaign – a that could be planning a webinar, preparing for an Open House, planning a sidewalk sale, or launching a new product – you should ask yourself whether a video should be included (the answer is usually yes). You can then start mapping out what you want to say in a video, or how the video would look and create a workback plan for getting it produced. This may help answer questions such as whether you can create this in-house or if you need to hire an outside agency, or rent special equipment....

Measuring Your 2017 Corporate Video Marketing Strategy

We’re closing in on the end of the first quarter in 2017, and it’s a good time to see how your video marketing strategy is taking shape. So, how goes it? What’s been working and why? If nothing’s working, why not? Marketers across the country said one of their top priorities for 2017 was to add more video to their marketing mix. That’s because more than 90 percent of customers say a marketing video is helpful in their decision making, and increases their purchase intent by 97 percent. How many of the more than 300 hours-worth of video pushed to YouTube every minute are from your company? And how many of the more than 1 billion people on Facebook or YouTube that watching videos each month are watching your videos? It’s not too late to make your 2017 Corporate Video Marketing Strategy a success. Here are some video marketing tactics you can tackle. We’ve even suggested a plan for when to get them done. Q2 Video Strategy: Repurpose existing content | Customer Testimonial | Email newsletter Repurpose Content Trust me, you already have a ton of content that can be repurposed into a video relatively easily. Also, repurposing your content is a great time saver since you’re not starting from scratch. Do you blog? Go check your Google Analytics to see what posts have had the most traffic over the last year, and those will be the videos you create. You can pare down the post into about a 150-200 word script (that’s between 60-90 seconds of video) and do a simple talking head video where you’re reading into...

How to Create Your 2016 Video Editorial Calendar

Congratulations on taking the important first step to adding online video to your marketing mix! Our 2016 Video Editorial Calendar template will help you organize your video schedule and keep you on track. A Video Editorial Calendar is the perfect planning tool to help you schedule your videos more strategically. The result is your videos will better support and amplify your overall marketing plan. When you integrate video marketing into your annual plan, it’s easy to know exactly which videos you need to create, what to say, and when to schedule each video.  It’s so much less stressful when you have a plan! For example, if you’re a real estate agent planning a for a busy buying season kicking off in March, you simply refer to your Video Editorial Calendar; back out 4 to 6 weeks, and start to plug in the videos you’ll need to promote the home buying season. Maybe you start with a few testimonial videos about you and your business in early February, or you create a Welcome Video that tells the viewer more about you and how you help someone buy or sell a home. Decide on the content for these videos, schedule a date to shoot them, and then determine when and where you’ll need to post the videos. The Video Editorial Calendar template provides spaces for shooting date, video content/message, format (i.e. talking head or screencast), call to action, posting date, and so forth. Continuing with our real estate example, the next videos you schedule into the Editorial Calendar might include a video about the home buying process or the home selling...

Using Video for Introductory or Referral Emails

Happy New Year (and Happy Birthday to me)! Today is the eighth installment of our 30 ways to improve your business by using web videos. <p>In this video, we discuss the reasons you should consider using video for your introductory or referral emails. These quick videos can quickly and easily share information about you and your business with a prospective client or customer. These videos are also great for your referral network to use when sending a referral email introducing you to one of their clients, customers or others in their network. </p> <p>   The eighth way you can use videos to improve your business is by using them in introductory emails, referral emails, and other correspondence. Did you recently receive a referral from a trusted partner? A great way to follow up that introduction is by sending an About You video to the referral. This could be a simple video that introduces you and offers your 10-second elevator speech, or it could be a testimonial about you from a past client, or it could be a wrap-up video that showcases your recent work. In any case, a video is a great way to make a positive first impression. In email newsletters If you are sending an email, you can add a link to the video, or embed a hyperlinked thumbnail picture. Watch our previous blog post about using videos in your email marketing, for a more in-depth look at embedding video directly in emails. Calls to Action Make sure to add a call to action directing the reader to watch the video. For example, you could say, “To...